Boman Studios

Occhio -
Era Lusso.

Live Action / AI Hybrid Production

Occhio - Era Lusso

Live Action / AI Hybrid Production

The Art of Reflection.

For Occhio's Era Lusso launch film, BOMAN Studios combined live-action product footage with AI-generated and extended environments. Part of The Art of Reflection campaign, the film explores the interplay of solid glass, fine metal mesh and leather, preserving the material character of the luminaire while taking its world beyond the physical set.

Era Lusso pairs bronze mesh with marrone leather, or rose gold mesh with rosso leather. Light, texture and reflection drive the visual story.

Client
Occhio
Concept & Creative Direction
Martin et Karczinski
Photo & Film
Mierswa Kluska
AI Production
BOMAN Studios
Explore more commercial work