OVERVIEW
Billy Boman AI Productions teamed with Ritual Labs and Lenovo on a global, AI-powered campaign for the FIFA World Cup 2026: culturally adaptive creative spanning CTV, digital, and social, before, during, and beyond the tournament. Built end to end through AI-enabled workflows, it spotlights Lenovo's role in powering the World Cup with advanced technology, real-time performance insights, and immersive fan experiences.

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CREDITS
01
CLIENT
Lenovo
02
Creative Direction
Billy Boman AI Productions
03
PRODUCTION
Billy Boman AI Productions x Ritual Labs
04
Partner
Ritual Labs
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