Adidas Beyond The Blue

Adidas Beyond The Blue

Adidas Beyond The Blue

Spec Advertisement

Spec Advertisement

Spec Advertisement

DIRECTOR

CINEMATOGRAPHER

SOUND

CLIENT

YEAR

Billy Boman

Billy Boman

Fuzzeke - Invasion

Adidas

2023

Synopsis

"In the vast tapestry of existence, life paints its strokes in shades of blue — a canvas woven with trials and tribulations, a symphony of challenges that echo through our very essence. Welcome to "Beyond the Blue," where the soul finds solace in the dance between shadows and light."


About

Adidas' "Beyond the Blue" is a fictional and conceptual piece of AI advertising done with the sole purpose of experimentation, education, and testing the boundaries of visual generative AI and the interplay of Art Direction, Visual Design & AI. Made with an end-to-end AI pipeline featuring Midjourney (text to image) and Runway (image to video) and later upscaled with Topaz Labs to a crisp 4K and 60 FPS. Edited in After Effects and exported in 4K resolution.

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